Cravings by
Chrissy Teigen
A CONTENT-COMMERCE EXPERIENCE WHERE SHOPPING COMBINES WITH CHRISSY’S (AND JOHN’S) DELICIOUS FAMILY RECIPES.
RECIPES BLENDED WITH SHOPPING
Client
Cravings by Chrissy Teigen
Year
2020
Role
STRATEGY, DESIGN, ANALYTICS
Ask
TO CREATE AN EXPERIENCE THAT EMBODIES CHRISSY’S VIBRANT PERSONALITY, ALLOWING HER CUSTOMERS TO INDULGE IN RECIPES WHILE SHOPPING FOR HER NEW LINE OF PRODUCTS.
Solution
A BRANDED CONTENT-COMMERCE EXPERIENCE THAT FINDS THE BALANCE OF NAVIGATING CUSTOMERS THROUGH MOUTH-WATERING RECIPES WHILE SHOPPING FOR THE PRODUCTS THAT HELP CREATE THEM.
CRAVINGS BY CHRISSY TEIGEN WAS FOUNDED TO HELP PEOPLE GET INSPIRED AND FIND JOY THROUGH FOOD. TO BRING THAT VISION TO LIFE, WE HARNESSED THE BRAND’S PLAYFUL ENERGY AND COMBINED IT WITH A FLEXIBLE MODULAR DESIGN SYSTEM.
PLAYFULLY DELICIOUS
SHOWCASING CHRISSY’S TASTE AND PERSONALITY
ALONG WITH THE VIBRANT AND RICH PHOTOGRAPHY, WE ADDED A SERIES OF SHAPES TO HELP FRAME THE IMAGERY, CREATING A PLAYFUL BRAND LANGUAGE THAT BRINGS FORWARD THE VISUAL DEPTH AND BREAKS UP REDUNDANCY.
PERSONIFYING CHRISSY’S VIBRANT PERSONALITY, WE INJECTED BRIGHT COLORS TO HOUSE COPY, AND UI COMPONENTS, WHILE ILLUSTRATIONS ACT AS ENERGETIC BRAND MOMENTS THROUGHOUT THE EXPERIENCE.
CONTENT-COMMERCE + MODULAR DESIGN
INSPIRED BY CHRISSY’S DIVERSE RECIPES AND NEW PRODUCT LINE, WE CREATED A SERIES OF MODULES THAT GIVES THE BRAND FREEDOM AND FLEXIBILITY TO CREATE, ADD, EDIT, AND MERCHANDISE AT THEIR WILL.
