Erenzia Beauty
A beauty brand serving the vibrant Latina community that is so often overlooked.
A new brand celebrating Latina beauty
Client
Erenzia Beauty
Year
2022
Role
Design, UX, Development
Opportunity
Erenzia Beauty had identified that Latinas feel like an afterthought in the beauty industry. We needed to create an e-commerce experience that enables them to break into the market with a product and distribution model that meets their audience’s needs, empowers their Latina community, and supports their economic aspirations.
Solution
Utilizing the Shopify Plus platform, we created a site that reflects Erenzia’s brand magnetism in an engaging digital ecosystem that customers want to revisit time and again.
Designed with Scalability in Mind
Erenzia beauty is on a mission to be a top beauty brand and business partner in the Latina community.
Launching with a limited product offering, We showcased Erenzia’s current products with an appealing visual navigation. Knowing they will grow in the future, we built a design system that allows Erenzia to effortlessly scale without big development implications.
Keeping the design system in mind, we incorporated the vibrant colors Erenzia felt represented their proud latina heritage. bold pops of colors alongside their product packaging pattern create a cohesive branding story throughout.
THE AMIGAS PROGRAM
Activating the Erenzia Beauty community
The Amigas affiliate program gives users a mirrored Erenzia site with a custom shopping url for their network.
We ensured the user signup experience was intuitive with easy-to-use UX, and validated the experience with user testing. The program was brought to life through a Shopify, Shapetech, and ByDesign integration.
