Client

Grande Cosmetics

Year

2023

Role

Strategy, Brand, Design, UX, Development

Platform

Shopify Plus

Industry

Beauty

Oppportunity

Grande Cosmetics, a leader in lash care, sought to bolster their online presence to maintain their leadership and extend brand awareness. Grande wanted to inject their site with educational content and add unique branded elements to enhance customer loyalty and drive repeat business.

Solution

Elva upgraded Grande Cosmetics’ digital experience to emphasize the company’s distinct position as a lash care leader. We designed and developed their new Shopify site, creating a compelling modular framework for them to leverage the brand’s expertise and effectiveness. We strategically improved their site navigation to engage and educate customers while deepening Grande’s brand awareness.

Grande’s renewed brand experience streamlines the customer journey, guiding them to discover the ideal product for their needs. Upgraded imagery, including prominent before and after photos, showcases clinical results and demonstrates each product’s effectiveness, bolstering customer confidence in each purchase.

Because mobile interactions drive most of Grande’s traffic, Elva incorporated fluid motion and key UX and UI design elements from desktop to mobile for a cohesive brand experience.

The new site includes improved social integration, highlighting educational videos and influencers to demonstrate optimal product use and show real product results through before and after images.