Design that modulates and evolves with America’s original cooler brand
Client
IGLOO
Year
2021, 2022
Role
Strategy, UX + UI Design
PLATFORM
SHOPIFY PLUS
INDUSTRY
CONSUMER GOODS
INNOVATIONS
Devised a design architecture to transform existing merchandising capabilities.
OPPORTUNITY
The most recognizable brand in ice chests needed a design and discoverability refresh to stay relevant and cool for modern e-commerce. The opportunity required us to optimize existing merchandising capabilities and elevate current image catalog.
SOLUTION
The transformed Igloo Cooler shopping experience was merchandising-led and emphasized product quality. We delivered on Igloo’s commitment to fun and accessibility by developing a design system optimized for e-commerce conversion and performance. The project began with an SEO-friendly, restyled cooler page, but quickly evolved into a comprehensive iterative refresh of Igloo's digital flagship.
GETTING COOLER SINCE 1947
Staying cool in the minds of the work-hard-play-hard customer-required product pages that think outside the (ice)box. Igloo products and our design prioritize function and quality while emphasizing design and adventure. The revamped product experience offers in-depth product details, lifestyle use cases, and strategic cross-selling.
Keeping it hot (or cool) on the go!
For over 70 years, Igloo has been delivering portable refreshments. Our updated product experience educates, inspires, and guides you to the perfect drinkware to stay hydrated.
An American brand fluent in coolness.
From Coolmate to ECOCool to Coolaborations, the Igloo home page harmonizes the diversity, accessibility and quality of the Igloo product assortment, reminding customers that good times always happen when coolers are around!
Here for a Good Time
And a long time!
Everywhere an Igloo goes, fun follows! Our designs kept things cool while highlighting the brand's deep American history and commitment to durability, sustainability, and accessibility.
Built with Igloo’s existing image library and Shopify merchandising system, we designed from the inside out. Our evolution of the brand inspires discovery, relevance, product confidence, and conversion.
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