The intersection of designer jewelry & the metaverse.
Client
House of Web 3
Year
2022
Role
STRATEGY, CONTENT, DESIGN, DEVELOPMENT
Recognition
AWWWARDS - Honorable Mention
Ask
Bring the feminine elegance of the luxury jewelry world into the male-dominated metaverse.
Solution
Selling physical and digital goods in the same experience is always a technical hurdle. To achieve this, we partnered with Novel on the NFT side, and utilized Shopify as the underlying platform. With one simple but robust integration––along with some native Shopify apps––we achieve everything the brand and users desire in the experience while maintaining a cohesive user experience.
Straddling two worlds, HW3 offers their customers beautiful, designer-created physical jewelry, with a piece of corresponding digital jewelry they can rock in the metaverse. More importantly, this female-founded brand aims to elevate women in the male-dominated world of NFTs, incorporating opportunities for education, connection, and community within the shopping experience.
Designer Jewelry - in the physical and digital realms
HW3 connects their customers with the rapidly-changing world of NFTs coupled with the timeless beauty of designer jewelry.
The Future Is Here
This web3 brand brings together NFT & Luxury Goods in a unified experience. This site experience thoughtfully integrates industry education with the natural elegance of the jewelry.
“”
Elva executed on the vision masterfully. Thank you for the support, patience & professionalism. A++++
