Lights, camera, action
Client
Neon
Year
2022
Role
STRATEGY, DESIGN
Ask
NEON Rated, the film studio behind Parasite and Spencer, came to Elva for a simple ask - design and build us a branded TVOD website for an impending launch of their film Pleasure in 4 months. Spoiler alert - we said “Yes”.
Solution
To build this true Video-On-Demand (VOD) experience mixed with traditional e-commerce, we utilize a Shopify Headless solution for the primary platform, then partnered with CineSend to power the movie rentals and playback. The result is a seamless and immersive experience for the user, delivered with an effective and efficient technical approach.
Our design system acts as a modern framework that helps evoke the nostalgia of the movie-theater feel, immediately captivating visitors into these unique indie films. The site is engaging and enables users to rent and watch the movies directly on the site while offering to purchase corresponding movie merchandise all in one place.
A cinematic experience
In anticipation of their latest film, Pleasure, NEON’s goal was to create a site experience worthy of the film. Creating a space where their films can live naturally, just as they do on the big screen.
The site celebrates the films–it allows the films, and the characters, to be the star of the show.
