An immersive wine experience, near or far.
Client
Newton
Year
2021
Role
STRATEGY, UX, DESIGN
Recognition
AWWWARDS - Honorable Mention
Ask
To better portray their award-winning wine, and educate customers about their unique property in the majestic hills of Calistoga.
Solution
We created an interactive shopping experience for customers to enjoy, while educating them on the unique quality of each terroir where their select grapes are grown.
Newton Vineyard is a stunning property in St. Helena, California. The winery's design blends naturally into the mountain, where they craft award-winning wines from their multiple terroirs. By creating an interactive tour, Newton's guests can explore, learn, and purchase their wine without ever stepping foot on the property.
Flexibility built into design
We created a modular design system for Newton Vineyard that provided them with a modular framework that could adapt and update easily with their growing needs, while providing a consistent experience throughout the site.
Wine Purchasing – Elevated
We took Newton Vineyard’s brand assets and reimagined their property in the digital space. Through rich imagery and video, we provided the opportunity for their team to tell their unique story effectively and creatively.
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