Stanley 1913 x Tyla
A digital experience shines in a collaboration with a world-renowned musician.
Fit for a Queen
Client
Stanley 1913
Year
2024
Role
Strategy, Development, UX, UI, Design
Platform
Shopify
Industry
Drinkware
Oppportunity
When Stanley 1913 teamed up with Grammy-award-winning musician Tyla on a distinctive Quencher, they asked Elva to craft a digital experience to promote the Stanley x Tyla collaboration story. The page needed to showcase the rich design of the Tyla Tyger Quencher and product details to drive excitement for this product launch and future Stanley collaborations.
Solution
Elva’s digital experience focused on the striking, limited edition Tyla Tyger Quencher and the authentic partnership between the South African singer and songwriter – a big Stanley fan for years – and Stanley 1913. Elva built the page to accommodate multiple Stanley markets, including the United States, Canada, the United Kingdom and the European Union.
Earning Tyger Stripes
The 40 oz Tyla Tyger Quencher’s unique metallic finish is at the center of the Stanley 1913 x Tyla page, along with product details that made it easy – and irresistible – for customers to purchase the Quencher.
THE JUNGLE LOOK
The design of the Stanley x Tyla Quencher inspired the page’s mobile experience. Elva built the page to generate enthusiasm for launch day and presales by collecting signups from customers to be notified when the Quencher was available for purchase. On product launch day, customers had a seamless path to purchase through an “Add To Cart” button on the landing page.
HEAR THE ROAR
Elva’s digital experience embraces the custom-designed Tyla Tyger Quencher’s details, including a dust bag and box, generating excitement about the Stanley x Tyla collab – and setting the stage for upcoming Stanley partnerships.
