ANASTASIA BEVERLY HILLS
CELEBRATING ANASTASIA'S VISIONARY LEADERSHIP IN COSMETICS THROUGH ELEVATED VISUAL STORYTELLING
RE-INTRODUCING A LEGENDARY INNOVATOR
Client
Anastasia Beverly Hills
Year
2023
Role
Strategy, UX, UI, Design, Copy
PLATFORM
Shopify Plus
INDUSTRY
BEAUTY
PARTNER
SEED CMS
OPPORTUNITY
As a trusted partner since 2017, ABH called on Elva to collaborate on their migration from SFCC to Shopify Plus. This strategic shift set the stage for a fresh approach to brand storytelling and the opportunity to refocus around founder Anastasia Soare's leadership and influence in cosmetics. The new platform would also allow for stronger ties between commerce and product education, helping ABH customers get the most out of their purchases.
SOLUTION
Anastasia made her mark by defining how beautiful brows are created. Elva crafted an elevated, deeply layered site design that burnishes her legacy and emphasizes her expertise and aesthetic. Focused customer research aligned the visual experience and merchandising strategy with the way shoppers think, search, and buy, while reinforcing the brand's prominence in the beauty industry.
A FRAME FOR THE BRAND TO SHINE
Just as Anastasia discovered the way perfect brows lend symmetry and beauty to the face, the redesigned site enhanced the brand's digital presence with narrative-led design.
MOBILE-FIRST DESIGN FOR A CUSTOMER BASE ON THE GO
Research into how ABH customers shop dictated a mobile-first design infused with purposeful quick-click shopping and social integration.
BUILDING THE BRAND WHILE DRIVING CONVERSIONS
The minimalist design elevated the inherent prestige behind the ABH brand and products. New pathways for conversion were opened by introducing rich educational imagery, video, and written content into the shopping journey to teach users how to achieve a perfect look using Anastasia’s patented “Golden Ratio” method. Traffic-building insights from SEO research also informed a reinvigorated site navigation, taxonomy, and content strategy.
BRANDING DONE BEAUTIFULLY
Details that elevate
Little details like rounded corners, refined button styling, and updated typography added touches of luxury within the minimalist design approach.
Updated photography with a softer tonal palette and natural propping created a beautiful aesthetic worthy of a premium brand.
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