HOW WE HELPED THIS SKIN PROTECTION BRAND SHINE
Client
Coola
Year
2024
Role
Design, UX, Development
Platform
Shopify Plus
Development
Spacecraft modular design system
Industry
Sun protection
Opportunity
COOLA is the leading organic sunscreen brand. As part of their larger brand evolution efforts, they needed an elevated digital experience ready to tell their story to consumers.
Solution
As their strategic digital partner, we created a site that delivered cohesive brand consistency while offering multiple touch points for customer education and conversion.
A STORYTELLING ECOSYSTEM
After building a reputation on the strength of its individual organic sunscreen products, COOLA undertook a brand evolution to achieve greater design cohesion and customer recognition. The company needed a new website to match the elevated stories they wanted to tell.
GETTING THE BALANCE RIGHT
Our mission was to balance content and commerce needs while providing brand storytelling opportunities. A mobile-first mindset was necessary to suit the on-the-beach nature of COOLA’s customer base.
A PREMIUM ONLINE EXPERIENCE
UX work optimized how products were presented, making them easier for customers to filter based on SPF, fragrance, and how they go on the skin. A robust online sales channel is key to COOLA’s success, since they’re an exclusive brand that doesn’t operate in mass-market retail channels.
MULTIPLE PATHS TO EXPLORE
By paying special attention to hover states, promo modules, and video takeovers, we built pathways for customers to discover more information. This immersive shopping experience was created using Spacecraft – our modular design system that makes merchandising easy.
CLEAR, CLEAN, BRIGHT
Clean, image-driven design reflects the brightness and organic purity of the COOLA brand.
Storytelling focused on COOLA’s commitment to organic products and proven SPF protection.
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