IMMEDIATE DEMAND MEETS TIMELESS DESIGN
Client
Stanley 1913
Year
2023-24
Role
Content strategy, design, art direction, development, UX strategy
PLATFORM
Shopify Plus
INDUSTRY
Consumer goods
OPPORTUNITY
When you’re one of the most popular brands in America, how do you expand your digital capabilities to handle nearly a hundred new product launches while not losing any momentum?
SOLUTION
You find a strategically minded design partner who offers speed and flexibility to help you meet the moment.
SEIZING THE OPPORTUNITY
Few must-have items are as hot right now as the Stanley tumbler. To capitalize on the moment, Stanley tapped Elva as their strategic digital design partner in May 2023. First item on the to-do list: creating a global website that could expand to meet ever-growing demand.
FAST, FLEXIBLE, READY TO GO
In discussions, Stanley leadership stressed that the brand could not lose any momentum with a lengthy process. This necessitated a fast, flexible approach from Elva – first, an intermediate site refresh to hit holiday sales goals, then a fully redesigned site Stanley could update and manage. All in less than nine months.
MEETING THE CHALLENGE
The new site helps Stanley customers to discover their favorite products in new colors - and to shop their favorite colors in new products. Throughout 2024, Stanley will launch more than 100 products and colors on their new Shopify Plus platform.
EXPANDING THE BRAND
A key component of the redesigned site: introducing Stanley’s first-ever apparel collection of Bear Wear caps, hoodies, tees, and socks. Elva created a digital architecture Stanley could use to seamlessly move into new product offerings as it becomes a true lifestyle brand.
Drink in all the details
Social integration and video capabilities help Stanley promote collab partners like Lainey Wilson.
The new UX makes it easy to shop the enormous variety of sizes and colors available to Stanley’s audience of superfans.
