A TARGETED STRATEGY HELPS MAXIMIZE ROI
Client
Aromatech
Year
2023
Role
Design, UX, Development
Platform
Shopify
Industry
Smart home appliances
Opportunity
AromaTech is a leader in smart home tech. To maintain that position, its new product launches must succeed while making the most efficient use of resources.
Solution
Work with a collaborative strategic design partner who can help identify ways to maximize the return on your digital investment.
A FOCUSED SOLUTION
AromaTech is the leader in scent technology, with a variety of high-end smart diffusers and fragrances for home and office. The company was about to launch a new product that would cement its position at the top - but budgetary constraints required a tightly focused approach.
AN IMMEDIATE IMPACT
To maximize their website ROI, AromaTech and Elva prioritized key product pages for a design refresh in time for holiday shopping. Motion animation was used to give these pages impact and help users visualize the distinctive plumes of these diffusers in their homes.
MAKING SENSE OF SCENTS
At the same time, our UX work focused on making it easier for users to search and sort their way through their product offerings. This work helped us overcome a major consumer obstacle – how to purchase scent-based products online with confidence.
BRINGING IT ALL HOME
High-impact motion elements bring the product to life and capture attention.
Clean, minimalist design reinforces smart home device leadership position.
