DWB
An eCommerce experience that educates and makes skincare accessible to all.
Skincare from the Outside In
Client
DWB
Year
2022
Role
Design, Development, UX
Ask
Dr. Whitney Bowe launched DWB and needed a new site that showcased the products while informing customers about the ingredients and skincare overall.
Solution
From the day DWB launched their new website in 2022, the company has seen impressive growth, driving $6.4 million in revenue and reaching 32,000 customers, with 25% repurchasing DWB products. Increases in conversion rates, average order values, and units per transaction demonstrate DWB’s success is sustainable, allowing them to continue to widen their reach while retaining their most loyal customers.
The most sought-after dermatologist in the country is now available to any customer with Dr. Whitney Bowe Beauty—a skincare line backed with scientific data and research. We partnered with Dr. Whitney Bowe to launch her new brand, website and skincare line. Our goal with this site design was to focus on the DWB branding, product line, and a narrative that focused on building a community through education and support.
Approachable, bold, and honest
With DWB being a brand new skincare line, we wanted to cast an artistic vision for the brand in the form of an e-commerce site that stands up against the competition through its boldness, honesty, and approachability.
DWB-specific brand moments, strategic blur, and a continuous color story shape the brand identity while mimicking the product packaging to create a cohesive visual narrative.
Educating with Ease
We created a way to easily educate the customer on the gut-brain-skin connection that makes DWB unique from other skincare lines. Elements like "Derm Scribbles" and the "DWB Skindex" coupled with product descriptions pages that list ingredients, how-to-use tips, and the clinically-proven results provide substance to the customer in easy-to-digest pieces.
