Client

fenty beauty and fenty skin

Year

2021

Role

Strategy, UX + UI Design

Platform

SHOPIFY PLUS

INDUSTRY

Consumer Goods

partners

HALF HELIX

innovations

Introduction and implementation of virtual try-on and creation of a  custom shade finder.

OPPORTUNITY

To keep pace with their product innovations, America's most inclusive makeup brand needed an updated digital shopping experience. They needed a tool for improved online shade finding and a design system capable of supporting several brands with unique product journeys optimized for a unified cart and checkout system.

SOLUTION

Our Fenty modular design system effortlessly guides consumers into the distinctive brand experiences and was easily scaled to accommodate the launch of Fenty Perfume. With Fenty's diverse consumer base in mind, we pioneered virtual try-on and developed a custom shade finder to provide the optimal digital shopping experience. To keep pace with Fenty’s business needs, we successfully re-platformed their brand ecosystem to Shopify, increasing technical capabilities, scale across brands, and speed of implementation.