Messi x Stanley 1913 Collection
A digital experience celebrating a collaboration of legends.
Inspired By a Champion
Client
Stanley 1913
Year
2024
ROLE
Strategy, Development, UX, UI, Design
PLATFORM
SHOPIFY
INDUSTRY
DRINKWARE
OPPORTUNITY
When Stanley 1913 announced a multi-year partnership with world-renowned soccer player Leo Messi, they reached out to Elva to create a digital experience celebrating this legendary collaboration. Stanley wanted to focus on the authentic connection between Stanley and Messi, who had used Stanley's products to drink Mate, the official drink of Argentina, since he was young.
SOLUTION
Elva built a digital experience for a global audience on two separate pages that work seamlessly within Stanley’s existing site. One page captured the essence of the Messi x Stanley 1913 partnership by focusing on how Messi uses Stanley's products in his daily life. The other page provided a direct path to purchase the GOAT collection, featuring the new Quencher ProTour and Mate products.
Talent, Dedication and Heart
Messi, the soccer field, and a signature GOAT Pink Quencher take center stage in Elva's Messi x Stanley 1913 partnership page design. Photos and video content tell the collaboration story and ensure customer visual engagement throughout the digital experience.
Start Early, Stay Late
Messi’s deep involvement in the design process appears throughout the digital experience, including his collaboration with Stanley on the collection’s finishes, materials, and colors. One of his mantras, “Start Early, Stay Late,” appears on four of the products.
The Greatest of All Time
Elva designed and developed the Messi x Stanley partnership and product collection pages to work effortlessly within the existing framework of the Stanley 1913 site.
The Messi x Stanley 1913 collaboration’s digital experience celebrates Messi’s connection to family, culture and the soccer community.
