TITAN BRANDS
Premium products elevated through a seamless multi-site migration to Shopify.
Built for Life
Client
Titan Brands
Year
2023-2024
Role
Design, UX, UI, Platform Migration, Development
Platform
Shopify
Industry
Indoor and Outdoor Equipment
Opportunity
Titan, an indoor and outdoor equipment company, aimed to re-platform and migrate three distinct brands from SFCC to Shopify to create an improved shopping experience. They sought a unified architecture to elevate and streamline their merchandising efforts.
Solution
During the SFCC to Shopify migration of Titan’s three brands, Elva developed the sites in parallel, creating a digital architecture supporting multi-site creation. The multi-site migration and customizable content management system translate to increased merchandising agility, upgrading customer engagement for each brand.
One Architecture, Three Sites
Based on the core architecture of Titan Fitness, Elva created modules for Titan’s two other brands, Ash & Ember and Titan Attachments. This multi-site system preserved each brand's unique look and feel while creating a more robust commerce experience.
Quality Products Shine Through Repurposed Architecture
Elva delivered a high-quality UX and UI shopping experience across Titan’s brands with a single repurposed architecture. Our work supports the company’s aim of disrupting the high-cost product market through improved logistics, product acquisition and superior service.
A Flexible Navigation System
Universal navigation and impactful visuals throughout all three sites support each product story, making the path to purchase smoother for customers. Improved SEO across the product pages makes it easier to discover Titan’s products.
Universal PDP
Premium Brands Without Premium Prices
Titan's mission is to improve customers' lives by offering high-quality products at affordable prices.
Our multi-site solution reflected their core aim, efficiently delivering upgraded navigation and shopping experiences that showcase how each brand can positively change people's lives.
