USER INSIGHTS DRIVE THIS BRAND’S EVOLUTION
Client
REEF
Year
2024
Role
Strategy, UX, UI, Design, Development
PLATFORM
Shopify
INDUSTRY
Footwear
OPPORTUNITY
After becoming a true lifestyle brand for everyone, Reef found itself with an outdated website that hadn’t kept up with the company’s evolution.
SOLUTION
A partnership that finds insights by unlocking user journeys for Reef customers – then translates those insights into digital action.
CHANGING TIDES AND TIMES
Forty years ago, Reef was founded by two South American brothers as a men’s beachwear sandal maker. While the company has since become a true lifestyle brand for everyone, it found itself with a website that doesn’t reflect what Reef stands for today.
BEYOND THE BEACH
To update Reef’s digital presence, we partnered on redesigned user journeys that would unlock separate site experiences for men and women, keyed into insights for how they shop.
SOMETHING FOR EVERYONE
The new site redesign also features greater social integration, prominently featured collabs and improved mobile functionality – keys to reinforcing Reef as a lifestyle brand.
THAT’S THE RIGHT LOOK
Laid-back beach attitude meets go-anywhere street style
The new design is sunny, optimistic, clean yet fashion-forward – in keeping with the Reef brand.
