STANLEY 1913

THE “IT” BRAND OF THE MOMENT FINDS A STRATEGIC PARTNER

STANLEY 1913

IMMEDIATE DEMAND MEETS TIMELESS DESIGN

Client

Stanley 1913

Year

2023-24

Role

Content strategy, design, art direction, development, UX strategy

PLATFORM

Shopify Plus

INDUSTRY

Consumer goods

OPPORTUNITY

When you’re one of the most popular brands in America, how do you expand your digital capabilities to handle nearly a hundred new product launches while not losing any momentum?

SOLUTION

You find a strategically minded design partner who offers speed and flexibility to help you meet the moment.

SEIZING THE OPPORTUNITY

Few must-have items are as hot right now as the Stanley tumbler. To capitalize on the moment, Stanley tapped Elva as their strategic digital design partner in May 2023. First item on the to-do list: creating a global website that could expand to meet ever-growing demand.

FAST, FLEXIBLE, READY TO GO

In discussions, Stanley leadership stressed that the brand could not lose any momentum with a lengthy process. This necessitated a fast, flexible approach from Elva – first, an intermediate site refresh to hit holiday sales goals, then a fully redesigned site Stanley could update and manage. All in less than nine months.

Stanley 1913 sweatshirt Stanley 1913 yellow quencher
Stanley 1913 vintage loom collection Stanley 1913 popular categories
Stanley 1913 new alpine color Stanley 1913 wild imagination collection
Stanley 1913 40 ounce Stanley 1913  lavender quencher
Stanley 1913 Milestones collection Stanley 1913 celebrating citron

MEETING THE CHALLENGE

The new site helps Stanley customers to discover their favorite products in new colors - and to shop their favorite colors in new products. Throughout 2024, Stanley will launch more than 100 products and colors on their new Shopify Plus platform.

Stanley 1913 Hydrate collection page
Stanley 1913 product page
Stanley 1913 orange quencher

EXPANDING THE BRAND

A key component of the redesigned site: introducing Stanley’s first-ever apparel collection of Bear Wear caps, hoodies, tees, and socks. Elva created a digital architecture Stanley could use to seamlessly move into new product offerings as it becomes a true lifestyle brand.

Stanley 1913 Apparel
Stanley 1913 Apparel for the whole family

Drink in all the details

Stanley 1913 Lainey Wilson quencher
Stanley 1913 man pouring coffee
Stanley 1913 Lainey Wilson quencher

Social integration and video capabilities help Stanley promote collab partners like Lainey Wilson.

The new UX makes it easy to shop the enormous variety of sizes and colors available to Stanley’s audience of superfans.

Stanley 1913 Pendleton mug
Stanley 1913 woman drinking from mug
Stanley 1913 Stanley 1913 white water jug
Stanley 1913 Lainey Wilson quencher Woman with Stanley 1913 and skateboard
Two people in costume with Stanley 1913 tumblers Stanley 1913
Stanley 1913
Stanley 1913
Stanley 1913 and dog Stanley 1913 green tumbler
Stanley 1913
Stanley 1913
Stanley 1913
Stanley 1913 Lainey Wilson Stanley 1913