Client

Turtle Fur®

Year

2024

Role

UX, UI, Design, Strategy, Development

PLATFORM

SHOPIFY

INDUSTRY

OUTDOOR APPAREL

OPPORTUNITY

Turtle Fur®, an outdoor headwear and accessories brand with deep Vermont roots, aimed to elevate its digital presence. They sought an increase in sales and audience reach by highlighting their unique and expanding product range and their sustainability efforts. Turtle Fur® wanted to ensure brand consistency across digital touchpoints and bolster e-commerce functionality to communicate their brand values and the premium quality that sets their products apart. 

SOLUTION

Elva brought Turtle Fur's new branding elements to life, elevating the digital shopping experience using advanced Shopify features. We designed and developed their new site, creating a flexible modular framework for a cohesive and engaging e-commerce experience. Thoughtfully redesigned navigation showcases Turtle Fur® products' quality and distinctive features, emphasizing the company's sustainability practices as a Certified B Corporation.

Elva's redesign wove storytelling elements throughout the site to convey Turtle Fur's heritage, values, and mission. Striking photography and typography emphasize the brand's high-quality materials.

Desktop to mobile provides a seamless customer buying journey. Design elements integrate imagery and an editorial look and feel to maintain a cohesive brand experience.

Elva built flexible CONTENT modules to accommodate different types of content and showcase Turtle Fur’s pride in being a Certified B Corp. Crisp, distinctive imagery offers detailed views of product fabrics and functionality.